Hey, I’m Shazmin
(Pronounced like Jasmine, with an Sh sound instead).
A Senior Product Designer for Tech for Good Founders.
I help early-stage founders building products for good turn fuzzy ideas into experiences that real users actually want & that investors, teams, & customers can get behind.
With 10+ years across UX, Research, Design and Product Strategy, I've worked with teams in FinTech, Renewable Energy, Hospitality, Charity and Retail helping them get closer to their customers, cut wasted rework, and design with evidence instead of guesswork.
You'll usually find me playing basketball, travelling, or getting lost in nature.
Why Tech for Good Founders
Because the best ideas deserve the best chance of survival. Founders solving real, meaningful problems are often moving fast, wearing every hat, and don't always have a senior design partner in their corner. That's where I come in as a sparring partner, a hands-on designer, or both.
My approach
Good design isn't just wireframes and design systems. It's understanding people: Their needs, their friction, their feelings and knowing how to communicate that clearly across a whole team: developers, marketers, directors, project managers, and the customers themselves.
Before I design anything, I'm asking:
Who are the real people using this, regularly?
Who else might be using it, beyond the obvious user?
What's it actually like to stand in their shoes?
How will they feel at each step of the journey?
How do I reduce cognitive load, so it just feels easy?
What are they already used to, from products like this?
I've always had a passion for design and creative problem-solving. Evidence-based design & how customers feel throughout their digital journeys - is at the heart of everything I do.
How I help
UX Sparring Sessions
A space to pressure-test your product decisions with someone who's been in the room for hundreds of them. No fluff, just sharp, honest feedback that saves you time and money down the line.
End to end Product Design
End-to-end support from strategy through to implementation: user research, wireframing and prototyping, workshop facilitation, UI design, user testing, and working directly with your dev team to make sure what ships matches what was designed.
Beyond Design
I am the Founder of
LEAD IN TECH
Courses, programmes & 1:1 check-ins helping women & people of colour in tech build the leadership confidence the industry is now hiring for.
I am a speaker for Tech & Empowerment events
I speak on UX, product strategy and building confidence in tech for teams, conferences and events.
Hey, I’m Shazmin
(Pronounced like Jasmine, with an Sh sound).
I began my career as a digital designer and then specialised in UX. My background in design helped me get a firm grip on key design principles. My specialising in UX helped me to understand how to get to the core of customer needs and guide business owners and teams behind the scenes to become aligned with their customers too. This drove business growth, customer retention and increased ROI for each of the businesses I consulted for in FinTech, Renewable energy, Hospitality, Charity and Retail.
TOP SKILLS
Leading product teams to create end to end digital experiences
Stakeholder management
UX Strategy
Research, Planning and Delivery
Prototype Design
UI Design
Workshop Facilitation
Mentoring Junior Designers
Being a quality UX or Product Designer isn't just about research, creating wireframes and design systems...It's also about understanding how to present, understand people, communicate and collaborate effectively across multiple departments.
Over the years, I've also facilitated many Design workshops, collaborated with teams of Developers, Designers, Marketers, Directors, Project Managers & Customers.
When I’m not designing products, you’ll usually find me playing basketball, travelling or getting lost in nature.
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Who are the real people who will be using this product regularly?
Are there any other people who may be using the product as well as the primary users?
What is it really like to be in the shoes of the people who are using this product?
How will people feel throughout their experience of interacting with this product?
How can I reduce their cognitive load to make the experience much easier for them?
What are they already used to seeing in similar products in the market?
And many more things I take into consideration!
I’ve always had a passion for design and creative problem solving.
Evidence based design and how customers are feeling throughout their digital journeys are at the heart of everything I do.